Wondering how much is the net worth of Kylie Jenner? Read further to know more about Kylie’s net worth, her assets and a lot more.
In 2019, Kylie Jenner, the socialite cum businesswoman skyrocketed to global prominence after being crowned ‘the youngest billionaire in the world’ at the age of 21.
How much is the net worth of Kylie Jenner?
Kylie Jenner is the youngest billionaire in the world at the age of 21. Although Kylie Jenner’s net worth is a blurred image, her current net worth is estimated at $700 million as of 2021 according to the top sources.
Kylie catapulted into the billionaire club powered by her cosmetic brand Kylie Cosmetics.
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Net Worth of Kylie Jenner
Childhood and Early Life of Kylie Jneer
Kylie was born on 10th August 1997 in the Golden State. Kylie was no stranger to fame.
The Kardashian family’s TV show – Keeping up with the Kardashians is one of the longest-running reality shows on TV in the United States, and Kylie was just 10 years old when the show debuted.
It is hard to ignore that the Kardashian family’s name didn’t play a part in her brand’s success, and the show itself laid the groundwork for her brand’s strong foundation.
Add to that her successful half-sister socialite Kim Kardashian and her businesswoman mother Kris Jenner, it’s no wonder Kylie got the basics of business right.
While Kylie attended school regularly as a pre-teen, she eventually transitioned into a home-schooling program.
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The Journey to Kylie’s Wealth
As early as the age of 14 Kylie the youngest daughter of Kris Jenner and the former Olympic athlete Bruce Jenner (now known as Caitlyn Jenner), Kylie was reportedly worth around $300K, thanks to the popularity and gaining visibility from the show “Keeping up with the Kardashians”.
Kylie’s net worth was estimated to be $2 million in the year 2013 and increased twofold to $4 million the following year in 2014 and crossed the $10 million mark by 2017.
Towards the end of 2017 to 2018, her net worth increased anywhere from $50 million to $200 million. And after the success of Kylie Cosmetics, her estimated net worth was between $300-400 million.
In the year 2020, Kylie Jenner’s net worth is estimated at $700 million.
The Inception of Kylie Cosmetics
As a socialite and a reality TV star, Kylie’s brand began as an opportunistic affair. Celebrities tryst with cosmetic surgery is an age-old phenomenon in Hollywood and most celebrities resort to denying the news to save face.
But Kylie Jenner turned this into a lucrative business opportunity, taking a page out of her half-sister Kim Kardashian’s playbook. Kim had leveraged her infamous scandal with Ray-J to attain global fame and has stayed relevant since then.
Kylie started in 2015 by launching a lip liner and matching lipstick sold as a kit. This batch of 15,000 units priced at $29/ kit was gobbled up by ardent customers of the socialite within minutes. Kylie had entered the cosmetic business with a bang.
Within a year, Kylie makeup launched multiple products under the brand and was already pegged as a genius businesswoman and entrepreneur by many.
It was natural for Kylie to seek more publicity as a socialite since it would help her brand.
That wasn’t too difficult as her famous half-sister Kim Kardashian was on the front page of Time Magazine and Kylie eyed the spot, as it would make a significant opportunity to skyrocket her brand value.
She had to settle for a position on the Forbes magazine cover as the youngest billionaire in 2018.
Some claim that kylie cosmetics net worth is about $400million started floating around from the Kylie camp and it was rumored that Kylie took home a cool $250 million salary in 2016.
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Kylie’s Entry into the Billionaire Club
Kylie’s brand sold makeup products online and in select pop-up shops. This changed when a deal was signed with Ulta, the beauty retail giant.
Over 6 weeks, and a publicity stunt from Kylie, Kylie Cosmetics sold products worth a whopping $54.5 million in Ulta.
Her affluence remains and strong presence in social media as an influencer, paired with Ulta’s presence across 50 states in the USA, meaning the products selling out within minutes were not surprising.
Influencer marketing worked for Kylie and Kylie Cosmetics.
What followed was Ulta venturing into expansion, which further fueled the growth of Kylie Cosmetics by 9% over the next year and her net worth rocked to 360 million.
Forbes estimated Kylie’s worth to be around 900 million. Although this was not backed by reliable numbers and was made on an estimate that she was worth $900 million when she was 20.
Add to it the profits from the makeup brand Kylie made and she has pegged the youngest billionaire at 21, even one-upping the Facebook mogul Mark Zuckerberg who was 23 when he became a billionaire.
Her billionaire status was unofficially official after she sold 51% of her cosmetic brand to the beauty firm Coty for a whopping $600 million and her 49% stake at the company was valued at $588 million.
She however remains the face of the company and that’s a very wise choice since she’s able to command a generous public appeal.
Even though the makeup business was booming, Coty struggled in the market in recent years, despite owning Clairol and OPI nail polish.
Kylie persuaded Coty Inc to pay 27X multiple of profits, again beating Facebook which trades 26X profits.
Kylie Jenner is indeed a master negotiator who has perfected the art of persuasion thanks to Kardashian family genes and her mother Kris Jenner, a master in closing deals.
Kylie’s Net Worth is a Blurred Image
The Coty buyout of Kylie cosmetics roughly estimated as a $600 million affair, it is believed that Kylie will end up with $300 million.
The clarity on her net worth remains unclear, as it’s not known how the $600 million was structured, as it seems to be a mix of cash and stock.
The Truth About Kylie Jenner’s Millionaire Status
Dating back to May 2020, Forbes, which previously crowned her ‘the youngest billionaire’ , had to retract their claims with a new article.
The profit claims made by Kylie led people to believe that her company had around $300 million in 2018, whereas the real number was $125 million.
A wide exaggeration like this is unsurprising, coming from a family which is famous, for well, being famous.
The truth behind the billionaire claims started unravelling once the fine print of Kylie’s deal with Coty Inc came to light.
The ugly truth revealed that Kylie’s business was exaggerated, and in reality, was significantly smaller, and not as profitable as claimed. The brand was overvalued, as was Kylie’s net worth and take-home pay.
The Kris and Kylie’s camp claims were debunked when Forbes took a closer look at Kylie’s book for tax information. This did not bode well with the shrewd Kris Jenner, who released a press statement to vent out their frustration.
Earnings of Kylie Cosmetics dropped from 2016 to 2018 at a decline rate of 62%. Coty had remained overpaid for a high growth brand. The Jenners had won this game despite crying foul in the media.
This may also explain why Kylie sold her stake if the brand was doing so well.
Cashing out when you can, making hay when the sun shines.
Pundits of every industry still refuse to believe any brand could have such a drastic decline, which further backs the claims about the overvaluation of Kylie Cosmetics.
In reality, the most feasible explanation is that Kylie Cosmetics was never a huge brand or profitable, to begin with. The numbers were skewed by the Jenner camp, hyped for an event of the show and tell and the unassuming Forbes took the bait.
Treading deep water, one more discovery by Forbes showed that Kylie doesn’t own a 49% stake in Kylie Cosmetics.
The deal with Coty’s brought to light the fact that the trust mentioned in the deal is owned by Kris Jenner, even though the Jenner camp claimed that it was inherited by Kylie. This shines a light on the fact that Kris Jenner may also have a small stake in Kylie Cosmetics.
Where Kylie Cosmetics Stands in the Pandemic Era
Kylie is not a billionaire anymore. At best Forbes puts her total worth around $900 million. One-third of that amount is from Kylie’s cash worth of $340 million after-tax, post her signing the deal with Coty Inc.
Her remaining shares in Kylie Cosmetics add up to the remaining value, even though the shares have taken a beating post the deal with Coty.
They are much less valuable today than they were thanks to the economic nightmare brought forward by the Coronavirus pandemic.
Coty has paid dearly too, dropping 60% in share price ever since the deal with Kylie Cosmetics, and its other brands too seem to have taken the brunt as growth, in general, has been stagnant.
Kylie Jenner Still Stands by Her Brand’s Exaggerated Value
Even after the billionaire title was taken away from Kylie Jenner and a misleading in the numbers department was exposed, the Jenner camp responded to the Forbes retraction by denying the claims of overvaluation, falsified tax returns and profit numbers of Kylie Cosmetics.
What awaits Kylie Cosmetics and Coty Inc, in the long run, is a question mark as of now.
Kylie remains the face of the company and a solid social media influencer, with the capability to sell anything to her followers and fans.
Kylie Jenner’s Earnings through Instagram
Through all this adversity Kylie still continues to bank on herself through her companies and Instagram followers.
Besides her earnings from Kylie Cosmetics, she gets paid $1.2 million to post on her IG handle that boasts around 141 million followers.
Rachel Philip is the main author of this website. She’s crazy about finance and investment and takes inspiration from the top millionaires in the world. Check out www.theirnetworth.com for keeping the updates of top celebrities’ net worths.